It’s an inescapable fact: virtually every entity relies on the written word to achieve its aims. Despite 1,025,110 words in the English language, organizations too often fail to distinguish themselves adequately from their competition by effectively harnessing the power of our language .
As the old adage goes, “You don’t have a second chance to make a good first impression.” That first impression is often conveyed through words…words that should clearly convey illustrious services, products, purpose, history, and mission in alluring ways.
Ineffective communication is one of the most debilitating problems infecting American institutions today. Few, if any, organizations aren’t suffering from the inadequate writing skills of their employees/volunteers. Although writing is a skill demanded of an increasing number of employees, most of them don’t even know where to begin to become competent writers.
Frustration, duplication of effort, reduced productivity — all attributable to deficient writing skills — contribute to squandered time as well as diminished profits and delayed goal attainment in organizations of all types.
Convoluted writing compromises your credibility and, by confusing potential customers, undermines sales. This crisis couldn’t come at a worst time: in our increasingly competitive society, communicating clearly and concisely in a multitude of media is vital to the success of every enterprise.
Like it or not, a company’s bottom line is tied directly to the quality of its communication.
FACTS ARE STUBBORN THINGS.
Just consider these disturbing realities:
♦ Deeply flawed employee writing skills cost American businesses over $3 billion annually.
♦ One third of employees whose positions require considerable writing have seriously deficient skills.
♦ Editing is responsible for the most glaring waste of organizational time.
♦ The most commonplace flaws occur in grammar, usage, and mechanics — all of which can be remedied by timely expert intervention.
The Steps to Remediation
Corporate writing can improve, but it won’t happen automatically.
It begins by identifying your specific shortcomings.
That must be followed by an unwavering commitment to develop clear, concise, and structured writing, free of meaningless jargon at all levels and departments of the organization.
Building a relationship with customers, followers, and/or supporters is dependent on connecting through common values and visions; through guaranteeing that your personality or your organization’s standards shine. The way to attract and maintain a loyal constituency is to convey your values and to tell your story in a compelling way.
Quest is committed to helping you do just that.
Securing relevant Quest services can rescue your organization from the potentially fatal results of mangled communication.
PROFESSIONAL TRAINING WILL DE-MYSTIFY THE WRITING PROCESS, RESULTING IN NOTABLE WRITING COMPETENCE.
Key Benefits of Writing Proficiency:
♦ A competitive advantage over your rivals
♦ More effective staff interaction
♦ More efficient, cost-effective use of company time
♦ A more positive public image
♦ A surge in success
A DISTINGUISHED AUTHOR’S INSIGHT ABOUT WRITING:
“Writing is like giving birth to a piano – sideways!”
QUEST WRITING SOLUTIONS
Quest Means Business: Excellence in Communication
Mo Guernon, Ed.M. / Writer & Consultant